ATLANTA: Charter luxury jet service continues to fly high

ATLANTA — When the 1997 NFL Offensive Rookie of the Year and three-time Pro Bowl running back Warrick Dunn needs to get somewhere in a hurry, he leans on Lisa Senters-McDermott.

“Lisa is a person I have counted on in time-sensitive critical situations and she always delivers,” Dunn said. “In situations where a client needs to understand the market, Lisa’s ability to clearly articulate and lead strategy decisions make her an invaluable asset.”

Senters-McDermott, who started her career with discount pioneer People Express and also worked at Netjets, knows a thing or two about how to handle high-profile clientele in a rush. The CEO and founder of Atlanta-based Jet Senters Aviation, a private charter brokerage company and aviation consultant that specializes in luxury flight to meet the demands of high-profile clientele, introduced Spanx billionaire Sara Blakely to her husband, Jesse Itzler, the cofounder of Marquis Jet and principal Zico Water investor.

And it’s those types of connections that has Dunn preaching the praise of Senters-McDermott, who serves on the board of Dunn’s nonprofit, Warrick Dunn Charities.

“I appreciate her exceptional support and guidance when I call on her vast business resources,” said Dunn, a former Tampa Bay Buccaneer and Atlanta Falcon.

However, it’s what she has done for her clients when they’re in a bind or just want to travel by private aviation that has helped Jet Senters Aviation grow from a roster of zero clients to one with more than 75 in just five years.

Senters-McDermott said while the referral-only JSA will “never have more than 100” clients as it wants “to stay small and boutique,” the company has grown from chartering flights to also helping clients buy, sell and manage planes. JSA technically has two divisions — a charter brokerage arm and a consultancy.

“We have a referral only business so we can’t help everyone,” she said.”However, we do assist the clients we do accept with anything we can surrounding their trip while continuing to give back to various charities and leverage our relationships to help both our clients and the causes they and I believe in.”

One of JSA’s strategic partners Jet Edge International has offices in Los Angeles, New York and Asia.

JSA just celebrated its fifth anniversary at Alton Lane in Buckhead. The event, sponsored by Bentley, was attended by some of her high-profile clientele and guests, including Dunn and painter Steve Penley, who has created many projects for Fox News, The Coca-Cola Co. (NYSE: KO), AirTran and Southwest (NYSE: LUV), Kaiser Permanente Inc., several U.S. presidents and has even authored several books and illustrated books for authors like the legendary The University of Georgia coach Vince Dooley.

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